Aging Baby Boomers make for a big fat market opportunity for electric bikes and Don DiCostanzo is well positioned to exploit this opportunity.
He’s the founder of Pedego Electric Bikes based in Fountain Valley, California and they’re growing about as fast as any company can.
But is it the market size, the demographics, the rolling hills across much of California, or the popularity of all bikes right now?
Don would say it’s because the bikes are fun to ride.
There’s a lot more to the story…
Show #58 Listen.